Bunch
The brief for this global identity project for design agency Bunch, was to produce a “visual reaction” to their existing logo. They approached designers and image-makers they admired and asked them to ‘sign it’ and return it. The resulting ‘Bunchisms’ were incorporated into their stationery with care taken to choose relevant themes for the applications.
I submitted a camel – the Humps being based on ‘B’ for Bunch, this was used on business cards and featured in Bastardised – their book
which showcased all the chosen logos.
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